Raw Story has acquired a copy of Saving Social Security: A Guide to Social Security Reform, printed by the House and Senate Republican Conferences as a guide for Senators and Representatives to market private accounts for the Social Security system.Enjoy.
The document is filled with suggestions for communicating with constituents such as, "Talk in simple language: Your audience doesn't understand financial jargon," and "Offer an alternate reality." The first several pages of the 103-page document are posted here.
The playbook, first reported on by Raw Story, has been subsequently reproduced by various liberal weblogs. View the entire document in PDF format here (2mb).
Now, I know, the Luntz playbook already has a hefty section on Social Security, but here's (apparently) a related stand-alone Playbook for Screwing Your Progeny.
Posted by The Author at 5:11 PM