Frank Luntz: Amoral Yoda

Tonight on The Daily Show, Samantha Bee didn't mention the Luntz playbook per se, but she aired an entire piece on Luntz's verbal gymnastics, calling Luntz an "amoral Yoda." In one segment, she threw out words and phrases and he retooled them to suit the Republican agenda. The last word was "Orwellian." Luntz stared down for a while, silent.*


*An earlier version of this post said, "manipulation," to which Luntz responded, "Education and explanation." The term "Orwellian" followed; I confused the two.

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