Luntzing Toward Bethlehem

The complete Frank Luntz playbook is now available in searchable text format. Several versions are available:

PDF (1.64mb)
Word 2003 (671kb)
RTF (908kb)
RTF (zipped--185kb)
XML (1.53mb)

Tom Ball helped me clean up the text, which I scanned, and is putting the guide in HTML at politicalstrategy.org. Most of it's up there now. Throw some money his way.

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